A free e-newsletter spotlighting systemic thinking
and innovations in leadership, management, and organizational development.
Please forward to your colleagues.
May 18, 2004 Issue 50
imagine what we could achieve if we all knew
what each one of us knows."
wonderful it is that nobody needs to wait a
single moment before starting to improve the
for the First Time on DVD!
Successful Change Efforts: Moving System
Dynamics from the Bedroom to the Dining
Room and Kitchen,
featuring Barry Richmond
A critical factor in the success
of any change effort is achieving both an
intellectual and an operational understanding
of the transformation process and communicating
that understanding as widely as possible.
People must know why the change is needed,
where it will lead, and how the transformation
will be accomplished. In this compelling
Richmond discusses how the tools
and methodology of system dynamics can help
provide guidance in this processenabling
change efforts to remain on course and achieve
enduring results. View
#V9601D, DVD, approx. 68 minutes, $99.00
#V9601, VHS, approx. 68 minutes, $99.00
Systems Thinker Newsletter
will feature an article on the
far-reaching legacy of Barry Richmond. Barry
was particularly passionate about applying
the tools of systems thinking and system
dynamics to public policy issues, including
terrorism, global warming, and school violence.
now to the newsletter and
read about Barry's insights into using systems
tools to tackle large-scale issues.
Corporate Senior Executives' Thoughts on
Creating Outstanding Organizations
and Its Impact on Organizational Success
that meet the challenges of change are those
that survive and prove to be outstanding
learning organizations. In this powerful
video, Arie de
Geus, who was with the Royal
Dutch Shell Group for 38 years, examines
the fundamental factors that drive an organization's
#V9524, videotape, $99.00, approx. 74 minutes
Birth of the "Chaordic" Century:
Out of Control and into Order
How can we create institutions that
are infinitely adaptable to environmental
changes and are capable of releasing--rather
than limitingthe power of human ingenuity?
In this compelling presentation, Dee
Hock, founder and CEO emeritus
of VISA, presents an alternative model for
organizing workcalled the "chaordic"
organizationthat blends chaos and
order without the need for a traditional,
centralized governing authority.
#V9622, videotape, approx. 61 minutes, $99.00
In this fascinating talk, Betty
Siegel, president of Kennesaw
State University, discusses what she calls
"decathlon leaders"those who value
the interaction of leaders and followers
and view leadership in terms of the overall
process rather than from the single vantage
point of the top.
#T0009, audiotape, approx. 90 minutes, $19.95
and Leading Through the Badlands
Berdish, corporate governance
manager at Ford Motor Company, in a unique
exploration of what he calls the "wicked
messes" or "badlands" of organizational
life. He tells us how, by using multi-dimensional
strategies and drawing on diverse perspectives,
we can realize the richness of success in
#T0002, audiotape, approx. 90 minutes, $19.95
Seventh Annual Meeting of SoLLeading in
Action: Creating New Knowledge for Fundamental
Innovation, June 28July 1,
2004, Royal Sonesta Hotel, Cambridge, MA
For more information or to register,
contact Jackie Tabb at firstname.lastname@example.org,
or visit SoL's
us at Pegasus Communications, One Moody Street,
Waltham, MA 02453-5339. Send an e-mail to email@example.com,
or call 781-398-9700. Web site: http://www.pegasuscom.com.
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Pegasus Communications provides resources that
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Newsletter, books, audio and videotapes, and
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Conference and other events.
ISSUE SPECIAL OFFER!
June 2000, we published the first issue of Leverage Points,
with the purpose of making the tools and ideas of organizational
learning and related disciplines accessible to a wide audience.
In celebration of our 50th issue, we want to share our appreciation
for you, our readers, by offering you $50 off of selected
items. Offer good through June 15, 2004. Take
advantage of this offer
Taking an Organization to New Heights: An Interview with
Creation and Business Success
World Café at the 2004 Pegasus Conference
2004: A Celebration of Student Accomplishment
an Organization to New Heights: An Interview with Christiano Schena
by Kali Saposnick
V. Schena is a vice president of Caterpillar Inc., the world's leading
manufacturer of construction and mining equipment, diesel and natural
gas engines, and industrial gas turbines. During a distinguished
career that has taken him around the world, Chris has built a reputation
for fostering workplace collaborations that lead to extraordinary
results. He will be a keynote speaker at the 2004
Pegasus Conference, to be held on December 13, 2004,
in Boston, Massachusetts. In the following interview, Chris describes
some of the "soft" and "hard" tools he uses to build sustainable
excellence in the various businesses he leads.
In 1996, Christiano Schena was sent to Brazil to improve the performance
of Caterpillar's Brazilian operation, located in Piracicaba. His
first step was to motivate the employees to rebuild the business
themselves. This approach and the resulting employee engagement
not only helped turn the company around, but also earned the facility
a notable operational excellence certification and the country's
most prestigious quality award.
Once internal issues had been resolved, Caterpillar Brazil used
a similar empowerment approach to initiate a civil society project
engaging area citizens in addressing community issues. Brazil's
federal government has since adopted the program as a pilot for
the whole country. How was this level of success achieved? According
to Chris, "at the heart of managing for performance is good communication.
Before you can implement any of the hard metrics, you need to be
able to engage every employee in supporting the company's vision."
reading the interview
about the 2004 Pegasus Conference
corporate senior executives' thoughts on creating outstanding organizations
Creation and Business Success
by Paul O'Malley
Many managers who view themselves as the heroic guardians of shareholder
intereststhe no-nonsense, tough-as-nails guys who run their
businesses by the numbers and who think that "organizational culture"
and "shared values" are irrelevant fantasies concocted by out-of-touch
academicsmay be inadvertently running their companies into
the ground and systematically destroying their investors' wealth.
Why? Because in today's information economy, it is the intangible
assets, such as employee satisfaction, learning, R&D effectiveness,
and customer loyalty, that drive revenue growth and profitability.
The most successful organizations understand that any business's
purpose is to create value for customers, employees, and investors,
and that the interests of these three groups are inextricably linked.
If managers define the organization's goals too narrowlyfor
example, to maximize this quarter's reported earningsthey
may stumble into a downward spiral of poor decision-making that
is difficult to reverse. They may choose to reduce employee training
and compensation, which could lead to low employee morale and poor
performance. Or they may scrimp on R&D, allowing product lines to
age and customers to become dissatisfied and begin to defect.
Alternatively, if managers define their company's interests broadly
enough to include customers and employees, an equally powerful spiral
of value creation can occur. Highly motivated, well-trained, properly
rewarded employees deliver outstanding service, while effective
R&D investments lead to products that enjoy a significant value-adding
advantage and generate higher margins. Satisfied, loyal customers
(and new customers responding to word-of-mouth referrals) drive
revenue growth and profitability for investors. In an environment
of accelerating change, and given the nature of the emerging information
economy, this course is increasingly the only viable approach to
the complete article, or see The Systems Thinker,
V9N2 (March 1998)
to The Systems Thinker
advantage of a special offer on three volumes from our Innovation
in Management Series that focus on aligning individual and organizational
World Café at the 2004 Pegasus Conference
the World Café methodology to inquire into questions that
matter about particular themes has been one of the high points of
past Pegasus conferences. The cafés intentionally foster
learning conversations, knowledge sharing, and new possibilities
for action. At the 2004 Pegasus Conference, Building Collaborations
to Change Our Organizations and the World: Systems Thinking in Action®,"
to be held on December 13 at the Hyatt Regency Cambridge,
Massachusetts, USA, the World Café will again play an important
role in how we consider these and other questions:
What tools (personal and/or organizational) are essential
to foster successful collaboration?
How does systems thinking facilitate strategic insight and
improve the outcomes for collaborative partners?
What conditions must exist for true collaboration to happen?
How can we build collaborations that succeed despite all odds?
What kind of leadership is needed to build successful collaborations?
How do you "grow" that leadership?
In what ways are "communities of practice" collaborative?
How can partners from different sectors capitalize on their
differences to create new responses to long-term challenges?
What is the difference between a "good team" and a true collaborative
Why do so many collaborations fail? What can we learn from
both the successes and the failures?
Our team of café hosts, coordinated by Juanita Brown and
David Isaacs, will be on hand to help us generate great conversations
that spur us to action. Learn
more about the World Café
REGISTER NOW for $1095and save $500 off the standard
on our web site, or call 1-781-398-9700.
SPECIAL OFFER! When
you register, you will receive 10% off Pegasus products purchased
on our web site, from the day you register until the conference
starts on December 1, 2004. (This offer is not applicable to other
conferences or newsletters and cannot be combined with other discounts.)
The sooner you register, the sooner you'll start saving
on your Pegasus purchases, so sign up today!
DynamiQUEST 2004: A Celebration of Student Accomplishment
by Greg Hennessy
than 30 students from across New England gathered on the campus
of Worcester Polytechnic Institute on May 14 to share their hard-won
experiences as budding practitioners of systems thinking and system
dynamics. DynamiQUEST was launched in 2000 to provide a venue for
students Grades 312 to showcase their work in ST/SD and for
students and teachers to network with each other. At the event,
participants take turns presenting their projects, coaching other
students, and experiencing systems thinking-oriented games and activities.
This year, the schools represented were Bromfield School, Carlisle
Public Schools, Chelmsford High School, Murdoch Middle School, and
Williston Central School. Also participating was Brookfield High
School from Ottawa, Ontario. Throughout the day, students received
coaching and encouragement from a number of teachers and systems
thinking experts. Luminaries present included Jay Forrester, Dennis
Meadows, and Khalid Saeed (whose Department of Social Sciences and
Policy Studies at WPI hosted the event). Lees Stuntz of the Creative
Learning Exchange, an organization that advocates systems education,
was emcee and kept everyone on track.
Many of the student projects addressed environmental and resource
management problems, but public policy, social systems, and mathematical
and physics problems were also represented. These projects employed
a range of tools, from qualitative problem structuring to stock
and flow computer modeling. Because the event was an exhibition
and learning session rather than a competition, no awards were presented.
But given the high caliber of work demonstrated by all, the real
winner of DynamiQUEST 2004 was the systems thinking community.
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