Applying Systems Thinking and
Common Archetypes to Organizational Issues

Module 1: Why the Systems View?

The Case of Acme Inc.

Acme is a $200 million division of a Fortune 500 company. It sells an industrial product line to a wide range of customers. For more than a decade, Acme was a growth company with healthy profits. Delivery and billing proceeded smoothly.

Then, something happened. Sales slowed and took a downturn. Billing errors, customer complaints, and delivery problems became a continuous headache. The time to close a new account increased alarmingly, and profitability was sliding.

After reorganizing and making some personnel changes, Acme's Board of Directors engaged a consultant to take an overall look at the problems and recommend solutions.


Overall Results for Acme, Inc.