About Pegasus Communications

"Changing the world one system at a time"

Pegasus Communications helps individuals, teams, and organizations thrive in an increasingly complex world. Since 1989, innovators working to spark and sustain positive change in the systems they care about have looked to Pegasus for resources and networking opportunities. Through a grounding in the rigorous principles and tools of systems thinking and related disciplines, practitioners from business, education, government, and the nonprofit world find the freedom to connect with others in new ways and design sustainable solutions to their most persistent challenges. From tentative first steps to great leaps of faith, we provide tools and ideas for changing the world one system at a time.

How We Support You

Events, such as the annual Systems Thinking in Action® Conference, where leading theorists and practitioners from around the world meet to explore new concepts, build their skills, and share knowledge about organizational change.

Two Newsletters, The Systems Thinker® and Leverage Points®, present a systemic perspective on current issues with illustrative stories from the field, useful tools and practices, and provocative thought pieces to keep you pushing your learning edge.

Books and Audio/Video Resources run the gamut from quick reference “pocket guides” and introductory workbooks such as “System Thinking Basics: From Concepts to Causal Loops” to advanced system dynamics textbooks. Perennial bestsellers include the engaging Learning Fables series by David Hutchens, the practical Toolbox Reprint and Innovations in Management series, and a variety of videos and audio resources developed expressly for managers, trainers, and educators. View catalog.

Our Core Values

In our everyday effort to live the values and principles from our field, we at Pegasus strive to practice the following core values:
Respect—Honor the individual, the organization, the environment, and the global community
Excellence—Continually enhance the quality and value of our products, services, & relationships
Absolute Integrity—Live the highest standards of honesty, fairness, and openness
Walk the Talk—Strive to bring our work to life in everyday practice
Stewardship—Responsibly leverage our people, time, finances, and natural resources

Our History

Colleen P. Lannon and Daniel H. Kim founded Pegasus Communications, Inc., in 1989, and launched The Systems Thinker® newsletter in early 1990. The name Pegasus Communications conveys the founders' belief in the power of systems thinking: "Pegasus, the winged horse of Greek mythology, symbolizes the union of the traditional work horse with the wings of innovation—transforming the ordinary into the extraordinary."

The foundation of this field—system dynamics—grew out of the principles of feedback theory, which were first applied to the social sciences by Jay Forrester at MIT in the 1950s. Peter Senge also contributed greatly to the growth of this field through his book The Fifth Discipline: The Art and Practice of the Learning Organization, first published in 1990, in which he outlined five disciplines, or competencies, of a learning organization, with systems thinking as the cornerstone:

1. Systems Thinking
2. Personal Mastery
3. Shared Vision
4. Team Learning
5. Mental Models

As proponents of these ideas expanded their focus beyond system dynamics to the broader intent of building learning organizations, it was clear that a process for cultivating a community of learners was needed. With that aim, Pegasus offered the first Systems Thinking in Action® conference in 1991 and has continued, without interruption, for 15 years. The company has also hosted smaller events and offered training opportunities over the years.

In order to meet numerous requests for additional resources, Pegasus began producing video and audio tapes of its conferences and publishing books, booklets, anthologies, and workbooks. The company issued its first catalog in 1992. We now offer the most comprehensive collection of resources in the field, with customers in over 50 countries. View catalog.

Pegasus Communications continues to develop new ways to communicate and apply the ideas, principles, and tools of systems thinking and organizational learning to an ever-widening audience of leaders, managers, and educators across industries and around the world.

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